In the ever-evolving landscape of digital marketing, affiliate marketing stands out as a powerful strategy for businesses and individuals alike. To navigate this dynamic field successfully, one must familiarize oneself with the key terms that form the foundation of affiliate marketing. In this comprehensive glossary, we aim to crack the code and provide you with the essential vocabulary for mastering the art of Mosaic digital affiliate glossary.
- Affiliate: An individual or company that promotes products or services of another company and earns a commission for each sale or lead generated through Mosaic digital affiliate glossary marketing efforts.
- Commission: The monetary reward an affiliate receives for each successful sale, click, or lead attributed to their marketing efforts.
- Conversion Rate: The percentage of visitors who complete the desired action, such as making a purchase or filling out a form, compared to the total number of visitors.
- Cookie: A small piece of data stored on a user’s device that helps track their online activities and attribute sales or leads to the correct affiliate.
- Landing Page: The webpage a visitor reaches after clicking on an affiliate link, designed to convert them into customers.
- Merchant: The company that owns the product or service being promoted and pays commissions to affiliates for driving sales or leads.
- Niche: A specific, targeted segment of the market that affiliates focus on to tailor their marketing efforts and reach a more relevant audience.
- ROI (Return on Investment): The measure of the profitability of an affiliate marketing campaign, calculated by comparing the revenue generated to the costs incurred.
- Click-through Rate (CTR): The percentage of people who click on an affiliate link compared to the total number of people who view it.
- Payout Threshold: The minimum amount of earnings an affiliate must accumulate before receiving a commission payout.